Category: Uncategorized

  • Clickbait Resentment

    You’re probably familiar with what I mean by “clickbait. I expect you’ve seen it before in headlines. Like… “Woman gives birth to nine-headed fish!” Then you click through. And turns out someone just painted a picture of it (eww!) That’s clickbait. It’s the stuff that gets you to click because it sounds so intriguing. And…

  • Why would busting the tyre on my car bring me so much joy?

    When the Milhamster was a young pup… At school, he used to burst at the seams to be let out for lunch break. Along with the rest of the hoarde, he would scramble out the doors of the classroom as fast as his 7-year old legs could carry him. The race was on to get…

  • Email personalization is overrated

    I’ve worked with ecommerce clients for a while. And there’s a heck of a lot of emphasis on personalization nowadays. A lot of it is around using data to try and sell people things they’re more likely to buy. Companies want to show off how they’re considering a person’s specific needs… “No, you’re NOT just…

  • From vegans to… cannibals?

    Yesterday I was looking for an alternative to the saying, “many ways to skin a cat.” I use phrases like this… including my all-time-favorite, “kill two birds with one stone,”… ALL THE FREAKING TIME! I grew up with them. And they’re kinda ingrained. But I was still interested to see if I could broaden my…

  • A dancing Pringles can doesn’t hold a candle to email

    One afternoon, my daughter, Leah, pops into my office. She’s like, “Dad, are you able to help me with my Digital Design project?” “Am I ABLE to help you?” I leaped from my chair. “I was BORN for this!” “So, we have to create a 30-second ad. And I’ve chosen Pringles chips… But the stupid…

  • 7 Habits of Highly Effective Email Marketers

    Steven Covey’s self-help smash hit, The 7 Habits of Highly Effective People, gifted us such concepts as “sharpening the saw” and having an “abundance mindset.” But NOWHERE did it promise if you do these things you will DEFINITELY earn mountains of cash. Instead, it offered us patterns to follow. That had been distilled from observation…

  • The egg really DID come first

    “The chicken and egg problem was a bit of an issue,” I said… as we stepped from the hallway into the inner sanctum of La Casa de Milham. Mike had just stopped by to take me up on my “any time you’re in the neighborhood” invite. He’s a cheerful fellow copywriter who I hit it…

  • A content writing trick you can use today

    I tend to write a fair few replies in Facebook groups. Or LinkedIn DMs. Or wherever they let me loose. I like connecting with people. And helping out where I can. So I’ll often write a comment that has a bit of meat to it. It might be a couple of paragraphs. Sometimes a longer…

  • Do your emails pass “The Test?”

    It doesn’t matter how often you email your list… If your emails don’t pass “The Test” then don’t bother clicking “Send.” The test is simply this… Ask: “Is this worth my subscribers interrupting their day to read this?” 🤔 If the email DOESN’T pass the test then you’re wasting their time. And potentially losing their…

  • sdrawkcab

    RIMMER: You know, it could have worked. It really could. Where’s the CAT? LISTER: He won’t be long. He’s…you know… in the bushes. LISTER and RIMMER wait for a bit. Suddenly, they both realize something awful and look at each other. LISTER: We’ve got to stop him!! I physically winced watching that scene the first…