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Like a chipmunk, grinning with self-satisfaction for piling its burrow high with nuts and berries for the winter… That’s Chris with his email-idea vault. Now… many a burglar wouldn’t give it a second look. But I know the treasures hidden within.  Many are awaiting to be rediscovered. Enjoyed again. And shared. I’ve been squirreling away…

I was having a chat with a friend about marketing and stuff. She asks… “With email marketing or social media… can we say there are timeless principles there?” I didn’t have much to say about social media at the time. But thinking about it now I’d probably say… “Nothing is certain with social media. As…

There’s a scene in the 1987 movie Teen Wolf Too, where the main charater, Todd Howard (played by Jason Bateman)… is sitting in his lecture. And doing his best to focus on the class. Meanwhile, the girls behind him giggle as they slide under his seat a small open container… full of tiny, moving specks…

I see MANY email opt-in pages that say… TO GET MY AMAAAY-ZING FREEBIE WHATSIT… DROP YOUR EMAIL ADDRESS HERE But that’s it. 🤷‍♂️ Sometimes you’ll get a little extra, like… “We’ll keep your email safe.” (Damn hope so!) Or, “You’ll get our newsletter.” (Duh?!) But I’m left with little-to-no clue about what I’ll get if…

Let’s talk email open rates for a minute. In case you’re not aware… they’re pretty unreliable nowadays. There’s two main culprits for this… First. Images are often turned off. Or tracking is blocked in emails for “security reasons”. This means the “magic” invisible image in emails doesn’t work. The point of this image is to…

I was sitting at our kitchen table. Writing my email (of course!) When I heard some unusual noises… creak crrr-rreaak CRRRR-AAAAAAACKK!! … THHUUUUDDD! “Woah! What was THAT?” I bolted outside. Knowing something not-so-good had just happened. It didn’t take long to spot it… Looks like our old silver birch tree had seen too many winters.…

It’s about time for a bit of number-crunching. Here goes… 😣 ker… Ker… KER-CHUNKK! 🤓 “Maths mode activated!” (And… yeah, we add the “s” to “math,” in my neck of the global woods.) First, I asked the tiny wizards that live within my laptop to do a little light-speed counting on my email “Archive” folder.…

Part 12: If I Can Do It, Anyone Can! I started building my business around email because of a deeper desire to build financial freedom. To serve my customers well. And not be glued to a computer screen while doing so. I’ve experienced the pain (literally) of what constant sitting in front of a computer…

Part 11: Know Why You Are Writing Them Daily email marketing offers rewards. In the form of income. And feeling good from knowing you’re making a real difference for the subscribers you’re serving. As you show up consistently in their inboxes. But daily email should be manageable. And enjoyable. So it can be a sustainable…

Part 10: They’re YOUR “Best Practices” Everywhere I look in the email marketing universe there’s talk about “best practices.” Some of it I agree is good advice… Then there’s the other “best practices” advice… And there’s PLENTY more. A lot of “best practices” stuff falls into the “favorite-email-tactic-of-the-day” category. I mean… email less? Hardly a…