Category: Uncategorized

  • Part 9 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 9: Mistakes Don’t Really Matter When you put all your eggs in a weekly email newsletter basket it can magnify the stress levels. Because your hopes for that week are riding on it. When you get an … ahh … egg a day instead (not sure if I pushed that saying too far 🤔)…

  • Part 8 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 8: Doing your work CAN be fun! There’s a few ways you can approach writing daily email. But the pattern I follow, and teach others, is the 3Es… Entertain, Educate, and Elevate. Entertaining is about starting the email by writing engaging copy that connects with your audience. It’s not all about jokes and being…

  • Part 7 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 7: Practice Makes Faster I’m not joking when I say… If I was under time-pressure today… I could write my daily email in 10-minutes flat. It wouldn’t be riddled with typos… wouldn’t be (entirely) incomprehensible… and would still be an engaging read for my audience. Wouldn’t be too long either. Probably 300-400 words. You…

  • Part 6 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 6: Daily Email is a Confidence-Boosting Launchpad In my days as a beginning copywriter I got so discouraged when I saw all the good things that were going on for the marketing gurus I followed. Sure, I knew they were 20 or more years ahead in the game. But I just couldn’t see how…

  • Part 5 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 5: Low-Friction Matters When I started my first email list, my plan was to email twice a week. I knew (even back then) that once a week just wasn’t enough. It was soooo long between emails. Both for my subscribers. And me as the writer. I think I managed a couple of weeks. Then…

  • Part 4 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 4: Daily Email Helps Build Strong Relationships Email lists can seem like they’re just one person talking from the stage to a stadium of fans. That IS part of it. And this one-to-many communication to people who have chosen to hear from you is part of why email offers such high return on investment.…

  • Part 3 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 3: You Can “Sell Without Selling” I’ve seen many freelancers and entrepreneurs with an almost pathological aversion to selling. They desire to avoid-at-all-costs coming across as “salesy.” Like the proverbial slick used car salesman. Reality is… When you’re in business… you MUST sell at some point. Otherwise you won’t be in business for long!…

  • Part 2 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 2: You Become an Idea-Generating Machine I have a favorite saying… “The more you write, the more you write.” And it’s no truer than when you’re writing a daily email. There’s something almost magical about writing… that makes other ideas spill forth. You see… I’ll be merrily writing an email. And (without warning) something…

  • Part 1 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 1: It’s a Practical Way to Improve as a Writer Have you ever been stuck an a rut of self-doubt… with perfectionism keeping you glued to the spot? That was me. I would stare day after day, week after week, month after month, at ONE particular item on my todo list. “Write article,” was…

  • 12 things I learned from 12 months of sending daily email

    One fine August day in 2023… Well, I don’t actually remember what was going on with the weather… But I DO know that in my stomach… the dance of a thousand wildebeest was getting into full swing. It was with much trepidation that I opened up BerserkerMail to paste in my first daily email. When…