Category: Uncategorized
Gary Halbert (copywriting genius) was generous with the pearls of wisdom he shared. He certainly taught about the words you could write for sales letters. But for me, his most valuable teaching was about human nature. It’s particularly insightful the little tricks we play on ourselves. This one I’ll share today can impact our own…
As any bodybuilder will tell you… you don’t pack on muscle by sitting around on the couch munching Cheetos and watching Netflix. No. You’ve got to make the effort. You’ve got to put in the reps. But it’s not only reps that matter… It’s having the right environment so you can focus on training. Having…
If you speak out loud better than you type onto a page… Then why not take advantage of the way that works best for you? Grab your mobile phone. Install an AI transcription app. And get “writing” those emails. I use one called Transkriptor. It’s Okay. But there’s others out there like Rev.com. AI transcription…
NOT that you should be speaking down to people on your list. Or treating them like toddlers. That’s a surefire way to have people mash the “unsubscribe” link… HARD. Here’s the thing… To have a happy business… that’s built on a thriving email list… your list needs guidance and training. Like any child does. To…
Down the back of our section there’s a creek. And farmland beyond. In the dark of night… screeching demons from the depths of hell… otherwise known as possums… make their way along the waterway. To raid whatever juicy delights they can find in our suburban gardens. The sound of them scurrying along your roof at…
Long ago I stopped clinging to the edge of my seat to get the latest juicy info on feature updates for software. But today I feel a sense of regret for not doing this. The story goes… I had this long chunk of audio that I needed transcribed. And because I’d maxed-out my minutes in…
Back in 2021 I was struggling to find my path in this new and strange world of online business. First it was copywriting. Then white paper writing. Then site content audits. Then Web3 writing. And plenty of other stuff Before landing on email. I tell you what… I was glad when my money ran out.…
Ever felt like quitting? Business looking like it’s going nowhere… and you’re wondering why you’re bothering at all? Oh my gosh… how NOT alone you are! I have those moments. Sometimes I think its all just too hard. Will I EVER reach my goals? I was reminded by my coach the other day… about the…
“Hmm…. what’s this?” I say, holding up the artifact I discovered while fossicking through my digital attic. “Oh… it’s a book cover!” “Strange,” I say, “there’s no pages inside. And looks like there never were any.” As I shake the dust from the cover… The picture of a smiling anime character begins to appear. “What’s…
This “email guy” has had more than his fair share of email stuff ups. Some left my cheeks with a rather scarlet afterglow. The first was because I made one “small” last minute change. On that occasion it stopped my welcome email from going out. The second time? New subscribers got twice the love. With…