Category: Uncategorized

  • Goals that are actually achievable

    I’ve been doing some goal setting for 2025 (and beyond). And in fact mine have become super-simple, broad goals. I’ve learned from my coach, about picking one overarching goal from each area. Areas being things like revenue, relationships, finances and so on. A simple goal might look like… “Grow my email list to 10,000 subscribers…

  • More complexity is on the email marketing horizon…

    I’ve been testing out Perplexity.ai. And it does ONE thing ChatGPT can’t. Or at least couldn’t last time I checked. And that’s: give ACCURATE references for its sources. I remember my first time playing around with ChatGPT. I asked it to write a blog post with references. It did exactly what I asked. It gave…

  • I hear Resistance talking

    An ongoing theme in Facebook groups I’m part of is… self-doubt. Telltale phrases are: … “I’m scared” … “I don’t feel confident” … “What if I’m not good enough?” When I hear things like that… I hear Resistance talking. “Resistance” is the name Steven Pressfield gives to this common foe of creatives. He unpacks this…

  • My email marketing version of “It’s all about the music”

    I was watching an interview with one of my favorite bands, The Warning. I’ve heard them say this one thing many times before. And sure enough, they said it again… “It’s all about the music.” “Of course an up-and-coming band would say this,” the cynic would scoff. But I love it. Because you can see…

  • Pure bliss from one keyboard shortcut

    Time is always against us. Finding it can be as rare as hens teeth. Here’s how one small thing saved me SOOO much time… I remember starting out using Microsoft Excel many moons ago. And it was cool having this spreadsheet with nicely ordered columns. And being able to fiddle around with formatting and whatnot.…

  • My AI has wax in its ears

    My AI has wax in its ears. That. Or it’s just NOT that good at figuring out product names. Using AI audio transcription is supposed to be saving me time. But it’s not doing such a good job, when the words it comes up with make me… CRACK UP! 🤣 You see… AI transcription tools…

  • When it goes splat all over the floor

    My wife and I organize a monthly free meal for our local community. It’s been going for about 5 years now. We love meeting people we don’t regularly rub shoulders with. And it’s nice to give back a little. For one of these meals, Vicki was going to be out of town at a K-Pop…

  • Inseparable

    When I was a kid there was me, Timothy, and Stuart. Best buds. Wherever one was. There the other two were. Inseparable. We played at school. Played at the park. Played at each other’s homes. Pretended to be Luke Skywalker and Han Solo fighting Darth Vader. Slept over at each other’s houses. Bought the cheap…

  • Thanksgiving or death

    My email list is a gathering of folks from all over the world. So not all of us celebrate Thanksgiving today. But, if you do… Happy Thanksgiving! 🦃🥂 I hope you’ve enjoyed a wonderful day. Perhaps spending it with family, friends, and loved ones. Yes, Thanksgiving is a special time. And I love its long…

  • Gmail promotions tab misery

    I really hit a streak of landing in the Gmail promotions tab lately. It all started a couple of weeks back when I first mentioned the name of a certain shopping-mad season of the year that starts with B and F. And mentioning costs and salesy-sounding words probably didn’t help. I prefer my emails NOT…