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Like young Cole from The Sixth Sense… who sees dead people everywhere he looks… email ideas are all around us. A friend stops by with some extra fruit from their tree. That’s an email. Someone rear-ends you while stopped at the traffic lights. That’s an email. You prick your finger on a wayward staple. That’s…

Who else is feeling weighed down by a metric crapton of Black Friday emails? 🙋‍♀️🙋‍♂️ I laugh as I write that. Because I’m part of the problem. You see… I’ve got a client in the ecommerce space. And I’m busy writing and sending their Black Friday sales emails this week. But there are right and…

One of the best things about having a business is the freedom to prioritize my days. I can plan to do things with my family and not be chained to a desk. And on days like this, when I’m feeling all a bit tired from launches and other life stuff, I can prioritize rest. With…

Of course I discovered it right in the middle of my launch! How could timing be any worse? Maybe I’m throwing my toys out more than I ought. But I prefer to know about things like this BEFORE I go using them in 5 of my emails! You’ve probably seen plenty of emails with square…

So I was sitting in my office. Busy working on another email (are we surprised?) Headphones on. And I was having a merry old time bopping along to “Turn It Off” by Paramore. Unbeknownst to me… My youngest daughter had slipped in through the door. Now, my back is to the door when I’m working…

“Friend Like Me” from the cartoon Aladdin movie is a thing of beauty. Robin Williams sung this toe-tapper as he played the Genie. I don’t know about you, but I can’t help bopping along. And gurgling something, that with next-gen pitch-correction could be approximated to singing. 🤣 Fun fact from the original story of Aladdin…

Yesterday’s email may have caused some suprises. It certainly did for one subscriber who told me: “That tickled me so much I had to let you know.”  What could have prompted a chuckle-tastic moment like this? 🤔 This, perhaps… “I legit thought you had a heart wrenching story about colon issues to overcome.”  It was…

Going back through my past emails fills me with joy. And tears. I always laugh when I read my first daily email. No joke… it took me 4-hours to write! Some of that was taken up by abject fear at saying the wrong thing. Or thinking I would get a mass-unsubscribe event from my massive…

LAUNDRY LIST EMAILS SUCK! There! I’ve said it. What? You’re wondering what a laundry list email is? Well… it’s NOT your actual laundry list. I mean… if you’re writing an email saying: Seven socks, one shirt— I’d be worried. [But if you’re a Red Dwarf fan you may recognize this as Dave Lister’s laundry list.…

I can read a mountain of articles and books. Watch YouTube until my eyes bleed. Attend webinars like they’re going out of fashion. But until I DO something… I don’t really “get” it. There’s something to the saying: “I hear and I forget. I see and I remember. I do and I understand.” It’s been…