• Email “experts” making email harder again

    Things seem to be OK in LinkedIn land after the hacking incident I wrote about the other day. And blow me down if LinkedIn support gave me one of the best customer service experiences I’ve had for a while. Not… Read more…

  • How To Create Your Email Welcome Sequence In 30-Minutes (Or Less)

    What I’m about to share with you will horrify anyone who loves “best practices” or prompting ChatGPT with “how do I write a welcome sequence?”. So you must be unafraid of going against the flow. I’m sharing this with you… Read more…

  • What I Learned From 12 Months of Daily Email

    In August of 2024 I shared with my list about what I’d learned from the previous 12 months of writing an email every day. I’ve compiled the “articalised” versions of these emails here for easier reading (so I’ve removed the… Read more…

  • “The biggest thing for building my confidence”

    Around June last year I had a Zoom conversation with a writer friend. We were sharing our experiences. About writing, business, and life in general. At one point I talked about the difference daily email made for me. I said…… Read more…

  • How to Get Your First Subscribers

    When I started my first email list I had 7 subscribers. At least, I think it was that many. And that’s only coz members of my support group kindly signed up. I even had one client jump in to make… Read more…

  • “Better dash then…”

    “Huh?! What’s tha-” I say, my phone frantically buzzing beside my head. Still rather groggy from my afternoon nap, I reach over to answer. “Oh.. uh… hello?” “Guess what?” “Uh… what?” I say, as I recognize my wife’s voice. “I… Read more…

  • What if they don’t know I have a website?

    Lying in bed this morning, the inspiration lighting bolt stung me to full consciousness… “What if they don’t know I have a website?”  I mean, I’ve voiced the unthinkable before… Saying to shocked denizens of the internet that you don’t… Read more…

  • Too quick on the unsubscribe trigger

    I had to laugh when I saw the unsubscribe from one person. They’d come onto my list from a bundle. And signed up to get the paid product I was offering for free as part of that bundle. But they… Read more…

  • Is “bloody” a “bad” word?

    So a friend asked me a question about an email I’d just sent to my list. I’d used a particular turn of phrase that caught her attention… Btw, is “bloody” a “bad” word?  As an American, I quite like it.… Read more…

  • Email more so they don’t forget you

    I was prompted to send this email to you because… I’m seeing SOOO MANY emails arrive in my inbox that don’t flow from the subject line into the lead of the email. Instead there’s an almighty… KER-CH-CH-CHUNK!!  As immediately they… Read more…