• Will twenty twenty-five put out the dumpster fire?

    2024 has been busy. And it’s been a veritable dumpster fire for many business owners. More jaded and skeptical buyers than ever, means it’s been a rough ride earning a crust. Now that the end of the year is galloping… Read more…

  • Break the SOS cycle

    It started with copywriting. Then white paper writing. Then site content audits. Then Web3 writing. Then some other stuff. Before wending my way to email. When I entered this new and strange world of marketing and copywriting… I found myself… Read more…

  • Yappin’ at my heels

    I froze in my tracks as it ran toward me. Disturbing memories flashed across my mind. Scars from 11-year-old Chris’s newspaper delivery days. The owner rushed up. “I’m SO sorry!” He frantically fumbled with the leash. Deftly clipped it on.… Read more…

  • Should we listen to this white-bearded fellow?

    Last Christmas Eve I was still focused on freelancing. And writing about it for my daily emails. So had a little freelancing Christmas fun with the email I sent then. This year I’ve rejigged it for email marketing. Just ‘cos!… Read more…

  • The Christmastime legacy of Philips Brooks

    The year was 1865. The place was a middle-eastern town. Part of modern-day Israel. Half a world away from the Church of the Holy Trinity, Philadelphia. Where Philips Brooks was an Episcopal priest. As he wandered the streets of Bethlehem.… Read more…

  • Should a wizard be mocked for doing his work?

    Here I am, minding my own business, busily writing an email. From the other side of the room comes a giggle. Then it’s outright laughter. I’m like, “Huh?” as I lift my head to see what the fuss is about.… Read more…

  • Left bloodied and bruised on an island in the Pacific

    We’d only just stepped out from among the trees. After we’d walked for 1.5 hours along the coastal “path.” That took us up and down and all over the place. Most of the way was rough going. Scrambling over scoria… Read more…

  • This kind of attention makes me feel…

    I aspire to having customer service like our favourite coffee shop… the “Regent Café.” Whenever we stop by, the owner is always waiting with a genuine smile. She asks after our family. Because she knows our girls dance. And are… Read more…

  • Hope they caught my best side on live TV!

    My daughter and I breathed a collective sigh of relief when the camera DIDN’T land on us this time. The game was… If the TV camera spotlights you, you have to kiss the person you’re with. And you win a… Read more…

  • What better time to unsubscribe?

    Yesterday was all about enjoying our traditional New Year’s Eve catch up with our bunch of friends. It’s 21-years since we started doing this. We’ve been through a lot together. Many of us didn’t have kids back then. Now they’re… Read more…