Loving this simple interview process
This past week I’ve been doing an interview for an email marketing audio summit. It’s literally taken all week. Because we’re doing it using Voxer. And sending audio messages back and forward. Which is very cool. Because Kylie, who’s interviewing… Read more…
There’s no rulebook for email
When you’re writing emails for your business. There’s no rulebook of musts, shoulds, or have-tos. You can just be yourself. Otherwise you’ll be on the treadmill of tactics and “best practices.” Or copying what’s working for someone else. Because they’re… Read more…
I’ve broken off enough car parts to know my limits
My wife Vicki steps through the door. And says to me “Hey. The passenger door on the car isn’t opening from the inside. Can you take a look?” She’s SO positive. One thing I love about her is her short… Read more…
Billions of introverts means…
How many introverts are there in the world? Is it 16%? Is it 49%? Or another one of the gazillion options my searches turned up? So much for trying to get a straight answer from the internet. 😕 Also doesn’t… Read more…
I just pick 3
It’s tempting to go crazy when there’s a super-cool bundle of free products on offer. FOMO starts tugging at me. And I want to grab everything I can, “just in case I need it.” Well, after the dopamine buzz wears… Read more…
“How do you make them interesting every single day?”
Came a question via LinkedIn… I’m fascinated by your daily email approach. Writing an email every day is pretty daunting. How do you make them interesting every single day? Sometimes people get the daily email thing. Most of the time… Read more…
Will twenty twenty-five put out the dumpster fire?
2024 has been busy. And it’s been a veritable dumpster fire for many business owners. More jaded and skeptical buyers than ever, means it’s been a rough ride earning a crust. Now that the end of the year is galloping… Read more…
Break the SOS cycle
It started with copywriting. Then white paper writing. Then site content audits. Then Web3 writing. Then some other stuff. Before wending my way to email. When I entered this new and strange world of marketing and copywriting… I found myself… Read more…
Yappin’ at my heels
I froze in my tracks as it ran toward me. Disturbing memories flashed across my mind. Scars from 11-year-old Chris’s newspaper delivery days. The owner rushed up. “I’m SO sorry!” He frantically fumbled with the leash. Deftly clipped it on.… Read more…
Should we listen to this white-bearded fellow?
Last Christmas Eve I was still focused on freelancing. And writing about it for my daily emails. So had a little freelancing Christmas fun with the email I sent then. This year I’ve rejigged it for email marketing. Just ‘cos!… Read more…
