• Gmail promotions tab misery

    I really hit a streak of landing in the Gmail promotions tab lately. It all started a couple of weeks back when I first mentioned the name of a certain shopping-mad season of the year that starts with B and… Read more…

  • Spotting email ideas in the wild

    Like young Cole from The Sixth Sense… who sees dead people everywhere he looks… email ideas are all around us. A friend stops by with some extra fruit from their tree. That’s an email. Someone rear-ends you while stopped at… Read more…

  • Black Friday blunders

    Who else is feeling weighed down by a metric crapton of Black Friday emails? 🙋‍♀️🙋‍♂️ I laugh as I write that. Because I’m part of the problem. You see… I’ve got a client in the ecommerce space. And I’m busy… Read more…

  • You don’t have to

    One of the best things about having a business is the freedom to prioritize my days. I can plan to do things with my family and not be chained to a desk. And on days like this, when I’m feeling… Read more…

  • Gmail is mangling my subject lines

    Of course I discovered it right in the middle of my launch! How could timing be any worse? Maybe I’m throwing my toys out more than I ought. But I prefer to know about things like this BEFORE I go… Read more…

  • Scared out of my skin

    So I was sitting in my office. Busy working on another email (are we surprised?) Headphones on. And I was having a merry old time bopping along to “Turn It Off” by Paramore. Unbeknownst to me… My youngest daughter had… Read more…

  • You ain’t never had a friend like me

    “Friend Like Me” from the cartoon Aladdin movie is a thing of beauty. Robin Williams sung this toe-tapper as he played the Genie. I don’t know about you, but I can’t help bopping along. And gurgling something, that with next-gen… Read more…

  • “That tickled me so much”

    Yesterday’s email may have caused some suprises. It certainly did for one subscriber who told me: “That tickled me so much I had to let you know.”  What could have prompted a chuckle-tastic moment like this? 🤔 This, perhaps… “I… Read more…

  • My colon phase

    Going back through my past emails fills me with joy. And tears. I always laugh when I read my first daily email. No joke… it took me 4-hours to write! Some of that was taken up by abject fear at… Read more…

  • Laundry list emails suck!

    LAUNDRY LIST EMAILS SUCK! There! I’ve said it. What? You’re wondering what a laundry list email is? Well… it’s NOT your actual laundry list. I mean… if you’re writing an email saying: Seven socks, one shirt— I’d be worried. [But… Read more…