• Too quick on the unsubscribe trigger

    I had to laugh when I saw the unsubscribe from one person. They’d come onto my list from a bundle. And signed up to get the paid product I was offering for free as part of that bundle. But they… Read more…

  • Is “bloody” a “bad” word?

    So a friend asked me a question about an email I’d just sent to my list. I’d used a particular turn of phrase that caught her attention… Btw, is “bloody” a “bad” word?  As an American, I quite like it.… Read more…

  • Email more so they don’t forget you

    I was prompted to send this email to you because… I’m seeing SOOO MANY emails arrive in my inbox that don’t flow from the subject line into the lead of the email. Instead there’s an almighty… KER-CH-CH-CHUNK!!  As immediately they… Read more…

  • Gargamel would knock it out of the park

    Racing home from school. We jostled for the best viewing position on the sofa. And settled in for our 1/2 hour must-watch… The Smurfs. We loved going on smurftastic adventures with them. As they wriggled out of danger. All in… Read more…

  • I woke up to another 6 new subscribers

    Folks sneak onto my email list as I sleep. And even more trickle in while completely-oblivious-Chris goes about his day. Writing emails. Working on upcoming products. Planning and recording this week’s Email Ace audio. A quick count shows 25 signups… Read more…

  • Enjoy a courtside seat while your email list grows

    World ranked players, Katie Volynets and Erika Andreeva, were slogging it out on the tennis court. Volynets’ agility was amazing. Taking flying leaps while unleashing raw power. Smashing that poor ball into oblivion. And Andreeva’s vocalization (I’m not allowed to… Read more…

  • Not selling hurts subscribers

    The stereotype of a sleazy car salesman is etched on our society’s conscience. And business owners tie themselves up in knots to avoid that perception. I’ve heard SO many people talking in Facebook groups about not wanting their subscribers to… Read more…

  • Avoid disaster from shifting social media sands

    The Bible tells the story of the guy who built his house on the sand. The winds blew, the streams rose, and the rain bucketed down. And the house fell down with an almighty CRASH!! But the dude who built… Read more…

  • Damned peace symbols disturbing my sleep

    I’m supposed to be on holiday. Why am I awake at… (fumbles for phone)… 6:02am?! COO! … COO!  What the— Ninja-like I slip out of bed. Not wanting to disturb the sleeping beauty beside me. (Who would sleep on through… Read more…

  • Money loves speed

    Dr. Joe Vitale is often credited for coming up with the phrase: “money loves speed.” And many successful business owners would swear it’s a truism. The gist is: It’s a good idea to not wait around forever perfecting your product… Read more…