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“It doesn’t matter what the offer is, if you’re trying to sell something that somebody doesn’t want!” Never a truer word said. This came straight from the lips of direct response copywriting legend, Gary Halbert, at a Direct Mail Bootcamp in the early 90s. Yet, so much of what he teaches is timeless. And has…
My aim is to start regular posting on LinkedIn. Although… I’ve been planning that for months. And all the self-doubt gremlins have been poking and prodding me to back down. But the head-trash just got taken out today. When I realized… If I can crank out a daily email for 9 months… this should be…
A subscriber asked… “I enjoyed your email today. It got me thinking, did I miss the part as to why you write your emails? What you get in return?” Well, just 2 weeks ago I would have given my answer a bit differently than today. Reason being… I’ve been doing a rather massive reorientation of…
5-year-old me used to sit on my parent’s living room floor with a joystick in hand… spending hours trying to beat the Pop Flamer game on our Sega SC3000 home computer. Those were the days when Sega made a home computer. Along with just about every other company in the world who got on the…
I just put on my big boy pants… and set the remainder of my private YouTube videos to “public.” Some of these “new” ones are just tutorials. That have close-to-zero production values. They just crack right to the topic. And there’s not a pretty thumbnail image in sight. One even has an intro music track!…
It came from a personal Gmail account. So got past the spam filter and into my inbox. 😑 The guy has probably just begun sending them. So not enough time for people to slam the spam button. Or they’re going out to such a low number of people, they’re kinda flying beneath the spam radar.…
In their book, Great Leads, Michael Masterson and John Forde talk about the “Rule of One.” Also called “The Big Idea,” by advertising legend, David Ogilvy. Meaning… The best results come from writing that presents a single idea Now… I know in my emails I’m “Mr Sidetrack.” But that’s OK. Because it’s not a hard-and-fast rule.…
The New York Times started a firestorm in its May 2024 article… By raising the question: Is Taylor Swift bigger than the Beatles? I have my own thoughts on this… and who I’d prefer to listen to any day. But when I was checking out what others were thinking… I watched music producer, educator, and…
Open your email with a story they said. Entertain them they said. Make it worth reading they said. YEAH, RIGHT! I’m prone to start emails with inane rambling… And can’t write a story to save myself… But… Could today’s special selection of words, burbled from the start of this email, be hiding a special technique…
It’s not easy if you’re wandering in the wasteland of your mind… wondering if anyone will ever hire you. And the tugs and pulls to be down on yourself can be strong. “I’m not good enough” “Why was it so easy for them?” “LinkedIn sucks and everyone was lying about finding clients on there.” Sure……