• Record-breaking subject line?

    The email I sent just and hour and half ago, had my open-rate-ometer pinging into the red-zone. Subject: “While using the bathroom, really?” Are you REALLY wanting more low-brow stuff? That wanders through the doors of places normally hidden from… Read more…

  • While using the bathroom, really?

    So I went to the shopping mall with my daughters. While they were off looking at clothes and accessories. I wandered around by myself. When nature called, I ducked into the men’s room. But I was immediately taken aback.  Because… Read more…

  • “Any tips for a newbie?”

    We’re all at different stages of our online business journey. One of the things I appreciated SO MUCH along the way was the help other people gave me. Just sharing a nugget or two of wisdom. So I can dodge… Read more…

  • Of beanbags and blue skies

    Sometimes it’s days like this when it’s lovely outside… It’s also just as lovely inside for having a wee snooze. 😴 It’s been a busy morning. And I’ve been working on my audio coaching release for this week. And also… Read more…

  • I’m loving this new tech…

    I’m no longer the early adopter I once was. Even this tech geek got rather tired wasting time and money on stuff that just turned out to be half-baked junk. 😢 So I’m now somewhat cautious. And usually quite happy… Read more…

  • “What if no one subscribes or ever reads my emails?”

    I’ve been so busy this weekend with my girls’ dance show and other things. Barely had time to do much else. So thought you might like this little slice from The Email Mindset Constructinomicon. Where I pass email marketing wisdom… Read more…

  • Wise words to help you spin email marketing gold

    He has lovers and haters. People can think what they will about him. It won’t take away the business-growth wisdom he learned from the trenches. Stuff he now shares freely. For anyone with a mind to learn… And a willingness… Read more…

  • Goals that are actually achievable

    I’ve been doing some goal setting for 2025 (and beyond). And in fact mine have become super-simple, broad goals. I’ve learned from my coach, about picking one overarching goal from each area. Areas being things like revenue, relationships, finances and… Read more…

  • More complexity is on the email marketing horizon…

    I’ve been testing out Perplexity.ai. And it does ONE thing ChatGPT can’t. Or at least couldn’t last time I checked. And that’s: give ACCURATE references for its sources. I remember my first time playing around with ChatGPT. I asked it… Read more…

  • I hear Resistance talking

    An ongoing theme in Facebook groups I’m part of is… self-doubt. Telltale phrases are: … “I’m scared” … “I don’t feel confident” … “What if I’m not good enough?” When I hear things like that… I hear Resistance talking. “Resistance”… Read more…