• They didn’t wait to be invited…

    Goldilocks didn’t wait to be invited. She barged right on in. And made herself at home. Jack didn’t wait to be invited. He climbed the beanstalk. Not knowing what lay beyond the clouds. Despite the sometimes bizarre fairytales we heard… Read more…

  • “Planes didn’t fall from the sky?”

    This email is late. Well… later than I expected. Or planned. But I’m kinda transitioning back from holiday mode. So… yeah… it’s late 😁 I remembered what one of my first subscribers said to me, early last year. When I… Read more…

  • At least they don’t mind me making a racket…

    Today I’m in “The Catching Pen” — a local café. Busy catching up on some email writing. I’m tap-tapping away. While enjoying my double-shot long black. Out the back, they’re busy firing up the grill. Ready to cook up a… Read more…

  • Success is…

    I 110% buy into Earl Nightingale’s definition of success as: “The progressive realization of a worthy goal or ideal.” I love this. Because it reminds me: It’s not the destination that matters. But the journey. It DOESN’T mean I don’t… Read more…

  • The story behind this ridiculously-named creation…

    Yesterday I made the Email Mindset Constructinomicon available to anyone who wants to get hold of it. I originally offered it only with the Email Ace coaching program. Here’s the story behind why this ridiculously-named creation exists… The short story… Read more…

  • Email marketing “screams of the damned”

    The Aztecs had some rather un-PC practices. Human sacrifice being one of them. And instead of a lick of paint from Home Depot… they’d spruce up their temples with human skulls. 💀 They certainly were creative… In their own morbid… Read more…

  • Record-breaking subject line

    An email I sent had my open-rate-ometer pinging into the red-zone after only 90 minutes! The subject line was: “While using the bathroom, really?” Now, even though many of those were automatic opens from Apple devices… The biggest chunk was… Read more…

  • While using the bathroom, really?

    So I went to the shopping mall with my daughters. While they were off looking at clothes and accessories. I wandered around by myself. When nature called, I ducked into the men’s room. But I was immediately taken aback.  Because… Read more…

  • “Any tips for a newbie?”

    We’re all at different stages of our online business journey. One of the things I appreciated SO MUCH along the way was the help other people gave me. Just sharing a nugget or two of wisdom. So I can dodge… Read more…

  • Of beanbags and blue skies

    Sometimes it’s days like this when it’s lovely outside… It’s also just as lovely inside for having a wee snooze. 😴 It’s been a busy morning. And I’ve been working on my audio coaching release for this week. And also… Read more…