• The theme song for 2025?

    Don’t stop believin’Hold on to that feelin’  Journey’s hit song, Don’t Stop Believin’, was the best selling digital track from the 20th century. (Its anthemic chorus is already stuck in my head today… so I’ll be annoying my kids no… Read more…

  • My first spam complaint

    Opened my laptop this morning to see what’s what in internet-land. And poked my nose in to check out my latest BerserkerMail email stats. Only to see a big red “1” glaring back at me in the spam complaints column… Read more…

  • Hoping for the beep

    Walking along the beach the other day, I spotted this guy going at a snail’s pace. While the rest of us walkers sonic-boomed our way past. ‘Isn’t that taking the idea of “leisurely walk” a little TOO far?’ Then I… Read more…

  • A simple growth strategy for 2025

    I like simple things. Simple things are things I can wrap my head around. And don’t strain my brain muscle. Simple things mean I don’t have to get bogged down in details before I understand what they’re about. Take getting… Read more…

  • They didn’t wait to be invited…

    Goldilocks didn’t wait to be invited. She barged right on in. And made herself at home. Jack didn’t wait to be invited. He climbed the beanstalk. Not knowing what lay beyond the clouds. Despite the sometimes bizarre fairytales we heard… Read more…

  • “Planes didn’t fall from the sky?”

    This email is late. Well… later than I expected. Or planned. But I’m kinda transitioning back from holiday mode. So… yeah… it’s late 😁 I remembered what one of my first subscribers said to me, early last year. When I… Read more…

  • At least they don’t mind me making a racket…

    Today I’m in “The Catching Pen” — a local café. Busy catching up on some email writing. I’m tap-tapping away. While enjoying my double-shot long black. Out the back, they’re busy firing up the grill. Ready to cook up a… Read more…

  • Success is…

    I 110% buy into Earl Nightingale’s definition of success as: “The progressive realization of a worthy goal or ideal.” I love this. Because it reminds me: It’s not the destination that matters. But the journey. It DOESN’T mean I don’t… Read more…

  • The story behind this ridiculously-named creation…

    Yesterday I made the Email Mindset Constructinomicon available to anyone who wants to get hold of it. I originally offered it only with the Email Ace coaching program. Here’s the story behind why this ridiculously-named creation exists… The short story… Read more…

  • Email marketing “screams of the damned”

    The Aztecs had some rather un-PC practices. Human sacrifice being one of them. And instead of a lick of paint from Home Depot… they’d spruce up their temples with human skulls. 💀 They certainly were creative… In their own morbid… Read more…