Was launching on a Sunday a good idea?
The plan for my Email Ace launch was to start on Saturday. To give a full five-days before the first coaching audio arrives on Thursday. Everything was in place… tested… and ready to go. The only step left was sending… Read more…
Emails from the kitchen sink
Last year the five of us headed away to the city to attend an award ceremony for my daughter. The shoebox-sized motel we stayed at meant we were practically tripping over each other. For writing my emails I had to… Read more…
“It’s the deep breath before the plunge.”
Pippin stares intently into the night. In the distance, molten rock flung upward from Mount Doom illuminates the darkened skies. Something is stirring in the land of Mordor. He turns his gaze upward. Expecting to find stars.… Read more…
“Smell it Dad!”
The second I arrived home, my youngest daughter shoved something right under my nose. “What’s this?” I say, trying to bat her hands away. “Smell it Dad!” “Uhh… o-kaaay.” I take a tentative sniff. “Umm, this smells… nice.” “And?” “And…… Read more…
Do I smell email marketing petrichor?
Some of the English words I come across astound me. How they sometimes sound COMPLETELY opposite to what they mean. One of my favorites is “pulchritudinous.” Imagine the scene… Out for a romantic date with my wife. At the end… Read more…
October’s experiment… success or failure?
We’ve just finished what I designated: “Bundlemania Month.” It was an almighty great EXPERIMENT. Especially after only being in bundles since the end of August. After that first bundle… MADNESS GRIPPED MY VERY SOUL! 😵 And I looked EVERYWHERE for… Read more…
“The harder I practice, the luckier I get.”
That subject line is a quote from pro golfer Jerry Barber. One of my favorite quotes, in fact. Another quote on luck that I like (usually attributed to Roman philosopher Seneca) is… “Luck is what happens when preparedness meets opportunity”… Read more…
What Einstein never said
This came up in a Facebook group for coaches I belong to… Dear coaches and others who wrongly attribute this quote: “The definition of insanity is doing the same thing over and over and expecting different results.” Albert Einstein never… Read more…
What’s with this crappy email advice?
A month or two back I was doing some research for a product. So of course asked Mr Google what he thought of: “How to build strong customer relationships using email marketing?” The top result was from a “full service… Read more…
Back in the content syndication game
As of today, I’m back in the content syndication game. And publishing articles on LinkedIn once again. I think “content syndication” sounds cool… so that’s going to be my phrase of the week! (Until I get sick of that mouthful… Read more…
