“Smell it Dad!”
The second I arrived home, my youngest daughter shoved something right under my nose. “What’s this?” I say, trying to bat her hands away. “Smell it Dad!” “Uhh… o-kaaay.” I take a tentative sniff. “Umm, this smells… nice.” “And?” “And…… Read more…
Do I smell email marketing petrichor?
Some of the English words I come across astound me. How they sometimes sound COMPLETELY opposite to what they mean. One of my favorites is “pulchritudinous.” Imagine the scene… Out for a romantic date with my wife. At the end… Read more…
October’s experiment… success or failure?
We’ve just finished what I designated: “Bundlemania Month.” It was an almighty great EXPERIMENT. Especially after only being in bundles since the end of August. After that first bundle… MADNESS GRIPPED MY VERY SOUL! 😵 And I looked EVERYWHERE for… Read more…
“The harder I practice, the luckier I get.”
That subject line is a quote from pro golfer Jerry Barber. One of my favorite quotes, in fact. Another quote on luck that I like (usually attributed to Roman philosopher Seneca) is… “Luck is what happens when preparedness meets opportunity”… Read more…
What Einstein never said
This came up in a Facebook group for coaches I belong to… Dear coaches and others who wrongly attribute this quote: “The definition of insanity is doing the same thing over and over and expecting different results.” Albert Einstein never… Read more…
What’s with this crappy email advice?
A month or two back I was doing some research for a product. So of course asked Mr Google what he thought of: “How to build strong customer relationships using email marketing?” The top result was from a “full service… Read more…
Back in the content syndication game
As of today, I’m back in the content syndication game. And publishing articles on LinkedIn once again. I think “content syndication” sounds cool… so that’s going to be my phrase of the week! (Until I get sick of that mouthful… Read more…
The Rug Doctor of email marketing
I had a MASSIVE carpet-cleaning job these last couple of days. Smudges, smears, and food muck everywhere. Coffee stains and baby spills aplenty. The cafe area at our church was LOOONG overdue for some attention. So I hired a Rug… Read more…
Why be afraid of unsubscribes?
I’ll answer this question straight up: I consider unsubscribes as NOTHING to be afraid of. More than that… Unsubscribes are something to be WELCOMED! Here’s the thing… From time-to-time I encourage my subscribers to be no stranger to the unsubscribe… Read more…
The small truck hugged the boy and jumped into a bird’s nest underwater
Every time I go to open the fridge I see the words… “The small truck hugged the boy and jumped into a bird’s nest underwater” One of my children pulled the mix and match magnets out one day while hanging… Read more…
