Clickbait Resentment
You’re probably familiar with what I mean by “clickbait. I expect you’ve seen it before in headlines. Like… “Woman gives birth to nine-headed fish!” Then you click through. And turns out someone just painted a picture of it (eww!) That’s… Read more…
Why would busting the tyre on my car bring me so much joy?
When the Milhamster was a young pup… At school, he used to burst at the seams to be let out for lunch break. Along with the rest of the hoarde, he would scramble out the doors of the classroom as… Read more…
Email personalization is overrated
I’ve worked with ecommerce clients for a while. And there’s a heck of a lot of emphasis on personalization nowadays. A lot of it is around using data to try and sell people things they’re more likely to buy. Companies… Read more…
From vegans to… cannibals?
Yesterday I was looking for an alternative to the saying, “many ways to skin a cat.” I use phrases like this… including my all-time-favorite, “kill two birds with one stone,”… ALL THE FREAKING TIME! I grew up with them. And… Read more…
A dancing Pringles can doesn’t hold a candle to email
One afternoon, my daughter, Leah, pops into my office. She’s like, “Dad, are you able to help me with my Digital Design project?” “Am I ABLE to help you?” I leaped from my chair. “I was BORN for this!” “So,… Read more…
7 Habits of Highly Effective Email Marketers
Steven Covey’s self-help smash hit, The 7 Habits of Highly Effective People, gifted us such concepts as “sharpening the saw” and having an “abundance mindset.” But NOWHERE did it promise if you do these things you will DEFINITELY earn mountains… Read more…
The egg really DID come first
“The chicken and egg problem was a bit of an issue,” I said… as we stepped from the hallway into the inner sanctum of La Casa de Milham. Mike had just stopped by to take me up on my “any… Read more…
A content writing trick you can use today
I tend to write a fair few replies in Facebook groups. Or LinkedIn DMs. Or wherever they let me loose. I like connecting with people. And helping out where I can. So I’ll often write a comment that has a… Read more…
Do your emails pass “The Test?”
It doesn’t matter how often you email your list… If your emails don’t pass “The Test” then don’t bother clicking “Send.” The test is simply this… Ask: “Is this worth my subscribers interrupting their day to read this?” 🤔 If… Read more…
sdrawkcab
RIMMER: You know, it could have worked. It really could. Where’s the CAT? LISTER: He won’t be long. He’s…you know… in the bushes. LISTER and RIMMER wait for a bit. Suddenly, they both realize something awful and look at each… Read more…
