Category: Uncategorized

  • One statistic that should make every email marketer question how often they email

    This statistic alone should halt every email marketer in their tracks… And rethink whether daily email ISN’T such a bad idea after all. According to the researchers at Hubspot… 99% of email users check their inbox every single day. Now, the usual “logic” with email marketing is… “Don’t send too much email… you don’t want…

  • A question of credibility… or a missed opportunity?

    Yesterday I was doing research for some business opportunities… And was surprised to find email marketing companies that had NO email list of their own! I immediately wondered about how credible this looks to their prospective clients. 🤔 I mean… how can they say they help other businesses with email marketing if they’re not “eating…

  • One thing that doesn’t change

    I remember when my kids excitedly greeted me with a hug around my legs… but now they just grunt. Things change. Times change. People change. But one thing that doesn’t is human psychology. What moves people to take action hasn’t changed. As master copywriter, John Carlton, says, “Guys in togas were using these basic principles…

  • A cool phrase to drop into conversations about AI?

    I’m most of the way through Danny Iny & co’s book, Guide on the Side: Winning with Courses in the Age of AI. Danny’s an experienced course creator. And built his company around helping others produce their own courses. I’m loving the book. Because he takes a very non-hypey approach to AI. I like how…

  • Why it’s a good idea to send emails about products customers have already bought

    “Best practice” is to stop emailing someone about your product or service once the sale is made… And move them on to get emails about other products. Maybe ONLY continue sending them fulfilment-type emails. About how to effectively use the product they bought. One reason given for not sending more emails selling your product after…

  • What do clients think when they see this?

    This is dangerous ground I’m about to tread. Because I might be risking replies with, “But, Chris, you do the same thing!” And if THAT happens… well… I’ll be ECSTATIC! Because it means someone’s actually reading my stuff 😆 And I can make some improvements too. The thing is… I’ve been looking through a lot…

  • Does not compute!

    The mid-80s were a great time to be an 8 year old. The TV shows I watched were brimming with every sort of futuristic and sci-fi wonderfulness. But one thing always made me cringe 😬 And very few robots, androids, or AIs were immune. Whether it was… Twiki from Buck Rodgers KITT in Knight Rider…

  • Success is probably not what you think

    Too many people get nowhere with their business ideas because they’re too afraid to even try. And some WILL try… but then let external pressures… and what people think… halt their progress in its tracks. They’ll think they weren’t successful because they didn’t reach their goal. But… could they have been successful all along… and…

  • 10 no-brainer reasons to build an email list

    Truth be told… there’s waaay more than 10… but 10 is a nice round number to start with today 😁 Here goes… Build a relationship with an audience that wants to hear from you. Use connections with people on your list to guide what value you offer them (free or paid). In other words… they’ll…

  • Answer to the lotsa dots thing

    A couple of days back I invited replies about why I’d put a whole lot of dots at the start of my email. Congrats to those who guessed right (or right enough!)… and won a copy of my Easy Content Creation ebook! So, here’s the reason I did it… Simply because Gmail, and other email…