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2024 has been busy. And it’s been a veritable dumpster fire for many business owners. More jaded and skeptical buyers than ever, means it’s been a rough ride earning a crust. Now that the end of the year is galloping up fast… There’s an air of hope that 2025 will offer some welcome relief. I’m…

It started with copywriting. Then white paper writing. Then site content audits. Then Web3 writing. Then some other stuff. Before wending my way to email. When I entered this new and strange world of marketing and copywriting… I found myself constantly feeling like I need that course… I need that book… I need that software……

I froze in my tracks as it ran toward me. Disturbing memories flashed across my mind. Scars from 11-year-old Chris’s newspaper delivery days. The owner rushed up. “I’m SO sorry!” He frantically fumbled with the leash. Deftly clipped it on. And tugged the furry ball of potential bloody carnage away. “Phew!” Sure, I do sometimes…

Last Christmas Eve I was still focused on freelancing. And writing about it for my daily emails. So had a little freelancing Christmas fun with the email I sent then. This year I’ve rejigged it for email marketing. Just ‘cos! And am quite pleased with the result. Hope you enjoy this as much as I…

The year was 1865. The place was a middle-eastern town. Part of modern-day Israel. Half a world away from the Church of the Holy Trinity, Philadelphia. Where Philips Brooks was an Episcopal priest. As he wandered the streets of Bethlehem. The sights and sounds sank in deep. On Christmas Eve he visited the Church of…

Here I am, minding my own business, busily writing an email. From the other side of the room comes a giggle. Then it’s outright laughter. I’m like, “Huh?” as I lift my head to see what the fuss is about. My wife and daughter are sitting on the sofa. Cracking up. Vicki says, as she…

We’d only just stepped out from among the trees. After we’d walked for 1.5 hours along the coastal “path.” That took us up and down and all over the place. Most of the way was rough going. Scrambling over scoria fields from the island volcano we were visiting. Thankfully, 600 years dormant. 😅 But now…

I aspire to having customer service like our favourite coffee shop… the “Regent Café.” Whenever we stop by, the owner is always waiting with a genuine smile. She asks after our family. Because she knows our girls dance. And are in shows. She remembers our past orders. And has “clicked” that I don’t have sugar…

My daughter and I breathed a collective sigh of relief when the camera DIDN’T land on us this time. The game was… If the TV camera spotlights you, you have to kiss the person you’re with. And you win a prize pack! A few other good sports didn’t seem to mind smooching on the big…

Yesterday was all about enjoying our traditional New Year’s Eve catch up with our bunch of friends. It’s 21-years since we started doing this. We’ve been through a lot together. Many of us didn’t have kids back then. Now they’re adults. And leaving home for study, work, and travel. Friends stick around. When someone signs…